Binx — Business Highlight

As a mom to three little ones, I love to find items and businesses that are something I think other moms would love to know about too. And when I found Binx and learned what she offers, I knew I had to share it with you all!

Ilissa is the amazing woman behind Binx and she is so fun and easy to talk with. I just loved chatting with her and learning more about her business! offers sleep coaching, carseat checks, and gear cleaning. Ilissa provides coaching for parents and one on one sleep plans. She had seen sleep coaching being offered all around the nation, but not in this area. Being that she previously was a Nanny and saw a need for sleep coaching in our area, Binx was born. And how fitting that the name Binx stands for 'binkies' or 'pacifiers'?!

Ilissa really loves what she does. She understands it's a big investment, but her success is based on your success. She is right there along the way with you, offering support and guidance. Her coaching is alined with each individual family's needs.

Sleep is a major part of our own and our children's health, and we all need to take that seriously. Remember to support yourself as a parent and make educated choices that are right for your family.

She shared one of her most memorable experiences with me, saying that the client has given her permission to share the story with others: The client said to Ilissa, 'every night I stand at my sink and cry because I know what is to come in the next hours." Three days later they were having 12 hour nights. "You changed our lives." Ilissa's client told her. How amazing that must have been, both for the mother to have full nights of sleeping, and for Ilissa to know she helped with that family's accomplishment.

Besides sleep coaching, you might spot Ilissa around Saratoga at some of her favorite local spots and events, like 2 Birds One StoneReading MamaThe Petite Retreat, or Healthy Living Market's cooking classes.

Saratoga Mama — Business Highlight

I recently had the privilege of meeting up with Colleen, the awesome woman behind SaratogaMama. And what a fun meeting it was! It was like chatting with an old friend. Our motherhood days sounded so familiar we could almost have been raising the same child, haha.

I first stumbled upon Colleen's site a couple years ago. But as so often happens, life got in the way, and I didn't really get to explore it. I recently came across it again and as I clicked through it, I loved what she was offering to the local communities. SaratogaMama is a great resource for families in Saratoga County and beyond, as it's an amazing platform to connect the people living here with local businesses & resources. Just check out the Around Town section!

Colleen started the site because she saw a need for a dedicated resource for families and there was not a centralized resource in our area. One of her favorite things about SaratogaMama has been connecting with local businesses and owners and hearing their stories. Many of those relationships have turned into lasting friendships over the years! She loves visiting and working with Northshire Book Store and Healthy Living Market, two great independant retailers that do so much for the community.

I asked Colleen how her business has impacted her life, and she answered: "My kids get to see me working, pursuing something, and running a business." If that isn't an amazing impact for a family, I don't know what is. It's always a blessing to be able to show our young ones the amazing things that we/they can accomplish.

While a typical 'business' day for Colleen consists of meetings, phone calls, emails, and on the go enjoying being in the community, her 'family' days are just that, family. They are an adventurist family, packing lunches and getting up and going. Maybe a hike, going to a museum, or even a day trip. They just love to get out and enjoy the wonderful opportunities our area holds. They love Saratoga in the summer and the many events at SPAC.

Being that family is important to Colleen, I asked if they ever have any input into the business. She said the kids have lots of ideas and get to help with some input to the magazine. "If my kids like it, then I'm sure readers will too!" 

Her most memorable experience so far with her business was her first magazine. "Taking something that was a 'pie in the sky' idea and making it something tangible." She felt a labor of love and couldn't believe she was actually holding it in her hands.

A piece of advice she offered to new, up & coming businesses/owners is, "to look at everybody as someone who could help you or be a stepping stone. Make and keep great relationships."